2020欧洲杯直播时间

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2020欧洲杯直播时间http://v.ifeng.com/c/7rtq1KNatTH

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左手观众,右手消费者——品牌营销借力文化节目,能否双赢?

日期: 2020-01-02 09:15:23    来源: 中国文化传媒网   
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2020欧洲杯直播时间

中国文化传媒网记者 于帆

2020欧洲杯直播时间YUJINRIJIESHUBOCHUDEZONGYIJIEMU《ZHONGCANTING》DISANJI,ZAIZHENGGEBOCHUGUOCHENGZHONGYINJIEMUCANYUZHEDUICANGUANDEJINGYINGTAIDUYINFAZHONGYI,YEYOUCIDEDAOZHUDUOWANGYOUGUANZHU。HUATIZHIWAI,HENDUOGUANZHONGZHUYIDAO,ZHEIBUZHANXIANZHONGGUOMEISHIWENHUADEJIEMUJIEZHUNEIRONGQIAOMIAODITUICHULEZHURUMENGNIU“CHUNZHENXIAOMANYAO”SUANNAIDENGPINPAI,BINGQIEJIANGPINPAITUIGUANGDAOLEYIDALI。

2020欧洲杯直播时间JIYAOXIYINGUANZHONG,YEYAOSHOUHUOQIANZAIXIAOFEIZHE,ZHEIYIZHISHIPINPAISHANGXUANZEDUIZONGYIJIEMUJINXINGGUANMINGYAODADAODEMUBIAO。

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2020欧洲杯直播时间JUYENEIRENSHIBUWANQUANTONGJI,YOUSHIYUDANGJIEMUJUNWEIJIULEIGUANMING,ZHANBIDADAOLE39%,QIEDUOWEIGUOCHANBAIJIUPINPAI。RUWULIANGYEGUANMING《SHANGXINLEGUGONG》,JINLIUFUGUANMING《YIBENHAOSHU》,SHIBAJIUFANGGUANMING《ZHONGHUAHAOSHICI》DIWUJIDENG。ZHEIXIEJIULEIPINPAIPINGJIEJIEMUDEREBO,WEIQIXINGXIANGNEIHANZENGJIALEGENGDUOWENHUAYUANSUDETONGSHI,YEZENGJIALEPINPAIPUGUANGDU。

2020欧洲杯直播时间2019SHANGBANNIAN,ZAIWENHUAJIEMUGUANMINGXINGYEPINPAIZHONG,JIULEIYIRANYI33%DEZHANBIWEIJUDIYI,《GUOJIABAOZANG2》《JINGDIANYONGLIUCHUAN2》DENG7DANGJIEMUDOUSHIYOUJIULEIPINPAIGUANMING。ZAI10YUE10RIJUBANDEAIQIYIYUZHONGGUOJINGJIUZHANLVEHEZUOFABUSHANG,AIQIYIBIAOSHI,JINNIANLAIYIZHIYUZHONGGUOJINGJIUJINXINGDUOYUANHUADESHENDUHEZUO,BINGJIANGCHIXUWAJUEPINPAIHEWENHUANEIHAN,YUXIAOFEIZHEJIANLIXINRENDUHEPINPAIRENZHI。SHUANGFANGZAIJINNIANHEZUOLEYIXILIEWENHUALEIJIEMU,BAOKUOQINGNIANCHUANGZAOLIGUANCHAJIEMU《WOHEWODEZUGUO》、JIANGSHUZHONGGUOMEISHIWENHUAHERENWUGUSHIDEJILUPIAN《ZHONGGUOYAN》《ZHONGGUOCANGUAN》DENG,YIJIDIANSHIJU《POBINGXINGDONG》DENGWENHUAYULEJIEMU。

2020欧洲杯直播时间ZHISUOYIXUANZEYIWENHUALEIJIEMUZUOWEIPINPAIZHIRUDEQIERUKOU,PINPAISHANGKANZHONGDESHIZHEIQIZHONGDETOUZIHUIBAOLV。ZAIYEJIEKANLAI,HENDUOCHUANTONGXINGYE,BAOKUOSHIPINYINLIAO、HUAZHUANGPINYIJIJIULEI,TASUODAIBIAODEBUGUANGSHIPINPAIDENEIHAN,HAIYOUWENHUADENEIHAN,RUHETONGGUOWENHUAJIEMUCHUANBORANGXIAOFEIZHEYUPINPAIZHIJIANJIANLIXINRENDUHERENZHI,YOUWEIZHONGYAO。

2020欧洲杯直播时间AIQIYIXIAOSHOUFUZONGCAIFUZHENGGANGRENWEI,DANGQIANLIULIANGZENGZHANGDEHONGLIHAIZAICHIXU,YOUQISHIYINEIRONGIPQUDONGDELIULIANGZENGZHANGFEICHANGMINGXIAN。ZAIYIAIQIYIWEIDAIBIAODEDUOJIAWANGLUOSHIPINPINGTAISHANG,SHIZHONGBUDUANZAITUICHUNIANQINGRENXIHUANDENEIRONGJIEMU,WEIRAOWENHUALEIJIEMU,XIANGGUANREMENHUATIYEZAIBUDUANGENGXIN,PINPAIDEZHIRU,BUJINJIEYOUNEIRONGDAILAILELIULIANGDEZENGZHANG,GENGZHONGYAODEWEIPINPAIJILEILEGENGDUONIANQINGYONGHUSHULIANG,YIYINGDUIDANGXIASHICHANGKUAISUDESHANGPINDIEDAI。

2020欧洲杯直播时间“DUIYUNEIRONGSHENGCHANPINGTAILAISHUO,JIEMUNEIRONGBUJINSHINEIRONG,TAHAISHIYIZHONGWENHUADEZAITI,ERDUIYUSHANGPINERYAN,TAYECHENGZAIZHEDUINEIRONGHESHENGHUOFANGSHIDEBIAODA。” AIQIYIZONGBIANJIGAOJINBIAOSHI,ZAIDANGXIADESHANGYEHUANJINGZHONG,GENGYOUZHIDEJIEMUNEIRONG,YIJIGENGTIEJINZIJISUOQINGLAIDESHENGHUOFANGSHI,CHENGWEIXIAOFEIZHEXUANZEDEZHONGXIN。ZHEIJIUYAOQIUNEIRONGTIGONGZHEYIJIPINPAIYINGXIAOZHEZAICHUANGXINFANGMIANGENGJINYIBU,JINENGGOURANGGENGDUOSHENGENGWENHUADEJIEMUNEIRONGHUOQUGENGDUOGUANZHU,TONGSHIYEYAORANGNEIXIEXIWANGTONGGUOBANGDINGWENHUABIAOQIANLAITISHENGPINPAINEIHANHEMEIYUDUDESHANGPINTOURUWUYOUSUOZHI。

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SHIJIANJINRUSHIYUE,DUIYUPINPAIYINGXIAOSHICHANGLAISHUO,ZHEISHIZUIMANGLIUDEJIJIE。WEISHIZHAOSHANGHUI、SHIPINPINGTAIDEZIYUANTUIJIEHUIDENGSHEJIYINGXIAODEXIANGMUFABU、QUSHIDONGCHAYOUJIANGLUXUZHANKAI,WULUNDUIYUNEIRONGSHENGCHANSHANGHAISHIPINPAIYINGXIAOXINGYELAISHUO,DOUGENGWEIZAIYIXINYINIANDEBUJUGUIHUA。JIYAOYINGDEGUANZHONG,HAIYAOYINGDEXIAOFEIZHE,ZHEISHIYIDAOBAIZAINEIRONGSHENGCHANZHEYIJIPINPAIYINGXIAOZHEMIANQIANDE“SHUANGYING”KAOTI。

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